Growing the future together in the Dolomites

At AMA Stay, responsibility is not a slogan but a concrete commitment. Around San Vigilio, the fragility of nature is clearly visible: in 2018 Storm Vaia destroyed vast forest areas within minutes, and in the following years the bark beetle (Ips typographus) severely damaged weakened spruce forests. Looking out from AMA Stay you can still see the scars, with empty spaces where dense woodland once stood.

Together with WOWnature, an initiative by Etifor, we support the growth and long-term care of new forests in the Dolomites. For us, this means giving back to the land that inspires us and actively supporting biodiversity. Every tree is more than a symbol: it grows, it is nurtured and it becomes part of a resilient forest. Our guests are invited to join this journey too: by donating or gifting a tree directly via wownature.eu.

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Why growing new forests matters

Forests purify the air, store water, protect the soil and are home to countless species. In the Dolomites they shape the landscape and preserve cultural identity. With WOWnature, we do not just plant trees, we accompany them as they grow into healthy and resilient forests.

Our vision of responsible tourism goes far beyond architecture and energy efficiency. With projects like WOWnature, we give back to the region that inspires us every day, creating both environmental and social value.

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Guests at AMA Stay can easily take part: through the WOWnature website you can support or gift a tree. Every contribution helps grow the forests of San Vigilio and strengthens biodiversity.

Learn more and support the project: wownature.eu

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Staying at AMA Stay means becoming part of a community that lives responsibility in a tangible way. A holiday in the Dolomites thus becomes not only an experience but also a contribution to the future.

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